Our Approach

The difference between ordinary and extraordinary is that little extra

Our approach

Whether we are working with you to completely reimagine the way you generate revenue through our outsourced Chief Revenue Officer Level or helping you to solve complex problems through our 1-1 Coaching Level, our approach is always bespoke to the requirements of you, our client.

We believe in making enterprise level executive strategy and execution accessible to small and medium size businesses. While our methodology stays the same, we understand that every business, founder and manager is different so there is no one size fits all approach.

Our ultimate goal is to help you build a robust business with a systemised and scalable sales and marketing function and when it is commercially viable, assist in recruiting a revenue leader to ensure your business is completely self sufficient.

The Levels 5 step process
taking revenue teams from set-up to self-sufficient

Managing your team

As you scale, growing and getting the best out of your team will be the difference between success and failure. Implementing recruitment strategies that increase the chance of finding the best talent and management strategies to build a positive culture of accountability.

Below are the four main strategies we use to help you build the right environment:


Implement a radical honesty policy to set up a culture of continuous improvement through feedback in a safe and positive way


Practice ultimate responsibility by providing your team with the structure and processes to ensure higher productivity without playing the blame game


Measure everything and test and learn.


Understand that you pay your employees to do their job but they volunteer their best. The steps to take to set up a safe and positive work environment with purpose.

Solving complex problems

It’s not just about set strategies and structures. In your business you will have complex problems that are different to just about every other business. The experience and advice Levels can bring, from the outside looking in, can be valuable to make sure you are making the right decisions. At this stage of your business, you are likely still very actively involved ‘in’ your business and having an experienced mind you trust assessing things from the outside can give you a different perspective.

This can include anything from what to do when dealing with a demanding employee all the way through to assessing the acquisition of a new company or client book and everything in between

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